Selected Publications
Kim, Yeojin, Gonzenbach, W.J., Vargo, Chris J. and Kim, Youngju (2016). First and Second Levels of Intermedia Agenda Setting: Political Advertising, Newspapers, and Twitter Postings during the 2012 Presidential Elections. International Journal of Communication, 10:2, pp. 1-21.
Nekmat, Elmie, Gower, Karla, Gonzenbach, W.J. and Flanagin, Andrew (2015). Source Effects in the Micro-Mobilization of Collective Action Via Social Media. Information, Communication and Society. DOI:10.1080/1369118X.201(March) 15.
Meng, Juan, Gonzenbach, W.J. and Pan, Po-Lin. (2014). The Third-Person Perception of Cosmeceutical Product Advertising: The moderating role of body esteem. Journal of Medical Marketing, 14:2/3, pp. 163-171.
Recent Conference Presentations
Stokes, E.C., & Gonzenbach, W.J. (2016). Political polarization and secularization in the United States: Relating two “unrelated” theories to the field of public opinion research. Presented at the Annual Meetings of the National Communication Association (NCA) – Religious Communication Association (RCA) conference. Philadelphia, PA. (November 10-13, 2016).
Kim, Yeojin, Gonzenbach, W.J., Vargo, Chris J. and Kim, Youngju (2015). First and Second Levels of Intermedia Agenda Setting: Political Advertising, Newspapers, and Twitter Postings during the 2012 Presidential Elections. Paper presented to the 65th Annual Conference for the International Communication Association, Communication and Technology Division, meeting in San Juan, Puerto Rico, May 21-25, 2015.
Pressnell, Levi A. and Gonzenbach, William J. (2015). Agenda Setting and Public Opinion in Electronic Sports: An Analysis of Professional and Amateur Play in League of Legends. Paper presented to the Southern States Communication Association, meeting in Tampa, Fla., April 8-12, 2015.
Nekmat, Elmie, Gower, Karla, Gonzenbach, W.J. and Flanigin, Andrew J. (2014). Interpersonal Source Effects in Online-Offline Collective Action: Triggering Participation among Unaffiliated Individuals. Paper presented to the International Communication Association, the Interpersonal Communication Division, meeting in Seattle, Wash., May 22-26, 2014.