Dr. Melvin Lewis
Dr. Lewis is an Associate Professor and Graduate Program Coordinator for Sport Management in the Department of Human Nutrition, Hospitality and Sport Management. Before joining The University of Alabama, Dr. Lewis worked 15 plus years at Medco in various management roles in the sales department, and in collaboration roles with the marketing unit for market expansion. He earned sales and leadership certificates from Carew International. While at Medco, as the National Sales Director, he presided over the sport sales division. He operated closely with the legal, finance, and logistics departments to ensure risk management minimization and maximum gross profit that delivered to the bottom-line. Dr. Lewis strategically led core product marketing activations and customer relationship management techniques. Dr. Lewis worked in the National Football League (NFL) as an Assistant Athletic Trainer for the Buffalo Bills for four years. During his employment in the NFL, Dr. Lewis provided health care, administered facility projects and vendor management.
Dr. Lewis is a Fellow of the Alabama Program in Sports Communication at The University of Alabama. In 2016, Dr. Lewis earned the Penny Allen Endowed Scholarship Award. The award recognizes outstanding leadership, service, and contributions to student life at The University of Alabama. Dr. Lewis’s current research interests include sport, media, and sport consumer behavior. He has published book chapters, books, and manuscripts in the Journal of Global Sport Management, International Review for the Sociology of Sport, Communication and Sport, International Journal of Hospitality Beverage Management, Howard Journal of Communications, and The Southern Quarterly.
Dr. Lewis earned his Bachelor of Science, Master of Arts and Doctor of Philosophy from The University of Alabama.