Dr. Hhye Won Shin
Hhye Won (Grace) Shin, Ph.D., is an Assistant Professor in the Department of Human Nutrition & Hospitality Management at The University of Alabama. She holds her Ph.D. in Hospitality and Tourism Management from Purdue University. Dr. Shin’s teaching interests include lodging operations and management, hospitality marketing and management, and event/convention marketing and management. Her research centers on sharing economy, consumer behavior, sustainability, and event tourism.
Education
Doctor of Philosophy in Hospitality and Tourism Management
White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
College of Health and Human Sciences
Purdue University, West Lafayette, IN.
Ph.D. Candidate (ABD) in Food Service Management
College of Hotel & Tourism Management
Kyung Hee University, Seoul, Republic of Korea.
Master of Science in Food Service Management
College of Hotel & Tourism Management
Kyung Hee University, Seoul, Republic of Korea.
Bachelor of Science in Culinary Art and Food Service Management
4-year Full-ride Scholarship Recipient
College of Hotel & Tourism Management
Kyung Hee University, Seoul, Republic of Korea.
Honor and Award
Best Paper Award Recipient
2024 SECSA CHRIE (March, 2024)
Mary A. Crenshaw Endowed Research Fund Recipient
The University of Alabama (2024)
Howard B Rosfeld Scholarship Recipient
Purdue University (March, 2021)
Publication
Shin, Y.H., Im, J., Jung, S.E., Kim, H., & Shin, H.W. (2024) Factors influencing baby boomers’ intention to choose a dish featuring plant-based meat alternatives (PBMA) at a restaurant: Findings from an online panel study, Appetite.https://doi.org/10.1016/j.appet.2024.107283, Impact Factor: 5.400
Jung, S., Fan, A., Lehto, X., & Shin, H.W. (2024). Festivalization of Business Event: Exploring the New Strategy for Designing More Engaging Conference Experience, International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-07-2023-1116, Impact Factor: 11.100
Shin, Y.H., Jung, S.E., Kim, H., Im, J., Shin, H.W., & Wilson, S. (2024). What motives U.S. restaurant customers to choose plant-based meat alternative dishes?, Journal of Foodservice Business Research. https://doi.org/10.1080/15378020.2023.2271297
Shin, H.W., Fan, A., & Tang, H. (2023). Choosing green P2P accommodations: For the earth or for me?, International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2023.103553, Impact Factor: 11.700
Fan, A., Shin, H.W., Shi, J., & Wu, L. (2022). Young people share, but do So differently: An empirical comparison of peer-to-peer accommodation consumption between Millennials and Generation Z, Cornell Hospitality Quarterly, 64(3), 322-337. https://doi.org/10.1177/19389655221119463, Impact Factor: 3.500
Jung, S., Shin, H.W., Gohary, A., & Chan, E. (2022). Benefits and Challenges of Online Collaborative Learning from the Perspectives of Non-Traditional Event Management Students: A Comparison between Asynchronous and Synchronous Learning, Journal of Teaching in Travel and Tourism, 23(2), 109-129. https://doi.org/10.1080/15313220.2022.2109553, Impact Factor: 2.500
Shin, H.W., Yoon, S., Jung, S., & Fan, A. (2022). Risk or Benefit? Economic and sociocultural impact of P2P accommodation on community resilience, consumer perception, and behavioral intention, International Journal of Contemporary Hospitality Management, 35(4), 1448-1469. https://doi.org/10.1108/IJCHM-12-2021-1561, Impact Factor: 11.100
Shin, H.W., Fan, A., & Wu, L. (2022). Trust the Facts: The Impact of Reviews’ Written Style and Subject-Focus on Peer-to-Peer Accommodation Consumption, Journal of Hospitality & Tourism Research.https://doi.org/10.1177/10963480221100244, Impact Factor: 5.000
Jung, S., Kang, J., & Shin, H.W. (2022). Professional event associations in crisis: exploring the relationship between recovery strategy fit and organizational commitments from the perspective of members, International Journal of Contemporary Hospitality Management, 34(6), 2113-2133. https://doi.org/10.1108/IJCHM-10-2021-1210, Impact Factor: 11.100
Shin, H.W. & Kang, J. (2021) What motivates your environmentally sustainable stay? Exploring the mechanism underlying consumers’ participation in green peer-to-peer accommodation, Journal of Travel & Tourism Marketing, 38(4), 413-430. https://doi.org/10.1080/10548408.2021.1921672, Impact Factor: 8.200
Shin, H.W., Fan, A., & Lehto, X. (2020). Peer-to-Peer Accommodation: A Meta-Analysis of Factors Affecting Customer Satisfaction and Loyalty, International Journal of Tourism Research, 23(4), 581-596, https://doi.org/10.1002/jtr.2428, Impact Factor: 4.600