INDUSTRY EXPERIENCE

Research and teaching driven by practical experience.

Social Media and Communication Consultant (2015 – 2018)
Clients such as: AIB International, Alliance Reality, and LARCP Department 

  • Created, managed and monitored social media content and promotions for clients on Facebook, Twitter, Pinterest, Instagram, and Google + 
  • Guided clients on social media strategy and implementation 
  • Conducted monthly analytics and results reporting for clients 
  • Hosted social media training sessions to help clients feel confident in running successful social media programs  

Interim Managing Director, Center for Rural Enterprise Engagement (2016 – 2017)

  • Oversaw planning of New-Media Marketing Bootcamp Marketed event to small businesses within Midwest region on website, social media and emails
  • Assisted conference coordinator on details such as venue, conference menu and transportation
  • Coordinated and produced presentations for general sessions and concurrent sessions
  • Created, managed and monitored social media outlets and promotions for Center on Twitter and Facebook
  • Planned, edited and wrote educational content for Center blog with interns

Research Assistant, Synoptos (2016 – 2017)

  • Reviewed news and social media sites to flag important stories
  • Composed media analyses to reveal performance and key insights about a client’s industry, brand, policy environment, and/or opposition
  • Helped draft daily news briefs sent to clients  

Project Coordinator/Consultant, Department of Landscape Architecture/Regional & Community Planning (2013 – 2016)

  • Created and updated all content for the department’s website
  • Managed and created content for the department’s Twitter account
  • Oversaw weekly departmental communications to faculty, staff, and students
  • Brainstormed and produced all content for the alumni biannual e-newsletter
  • Oversaw planning and execution for all departmental events, including Xtreme LA, program’s 50th anniversary celebration, and the national Council of Educators in Landscape Architecture Conference 

Marketing Account Executive, Imagemakers (2015)

  • Oversaw client accounts Brainstormed, created and executed marketing campaigns for clients
    • Social media campaigns (Twitter, Facebook, Google +)
    • Print campaigns (newspaper ads, postcards, signs, billboards)
    • Pay-per-click campaigns
    • Broadcast media (Television and radio ads)
  • Developed content for AAF award-winning websites, press releases and print pieces
  • Coordinated project flow with fellow client service team 

Marketing Coordinator, GTM Sportswear (2012 – 2013)

  • Created and executed email marketing for GTM’s retail locations
  • Managed the retail and showroom social media
    • Six Facebook accounts, three Twitter accounts and three Pinterest accounts
  • Managed work created by advertising agency that oversaw retail and showroom media planning, execution and creative development
  • Produced GTM’s internal newsletter Facilitated any marketing/advertising project requests from outside the marketing department