Associate Professor in the Department of Advertising and Public Relations at the University of Alabama

Structural Differentiation in Social Media: Adhocracy, Entropy and the “1% Effect”

Virtual Sociability: From Community to Communitas

Dr. Britt’s research primarily focuses on the macro-level communicative structures of large-scale online organizations, whose structures are co-constructed through the activities and interactions among organizational members themselves—such as collectives that congregate on social media platforms around topics and issues of special interest—as well as the evolution of those communicative structures over time. As a computational social scientist, Dr. Britt connects large-scale data collection and management approaches with innovative statistical analyses in order to address social scientific problems and contexts that would otherwise be intractable.